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The Role of UV and Glow Because salmon are often found at depths where sunlight is scarce, many modern lures incorporate UV-reflective paint or "glow" finishes

This feature contributes to the reels longevity and performance in saltwater environments

If you take the number of teeth on the drive gear (larger) and divide it by the number of teeth on the pinion gear (smaller), the result is the gear ratio

Engineered and developed by professional luremaker, Phil Hunt, the PH Custom Lures Crazy Ace is the bait that put PH Custom Lures on the map

Compare the hook's real gap, match it to the bait and use the correct hookset for the design

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