B Brand. Balance. #86 USM exhibition wie wir sie kennen

wie wir sie kennen

At the heart of each living space is an aesthetic shaped by the dweller’s idea of what is essential—whether it’s a collection of inherited French antiques

They also change how we view the practice of architecture by documenting and framing unseen aspects of its emergence

where mundane activities like cutting an infant’s hair or an image of a plunger stuck onto a bathroom mirror carry a vividness equal to that of beach holiday photos

and not before

B Brand. Balance. #86 USM exhibition wie wir sie kennenFurniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture more when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the companys first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired